We Believe In Local

FAQ

Interested in learning more about our process, products, and services? Check out these frequently asked questions for more information.

We Believe In Local » FAQ

Which social profiles can you connect and post to with Social Marketing?

Facebook, Instagram, Twitter, Google My Business (Google Posts), and LinkedIn. From one place, business owners can publish content to multiple social sites with the push of a button, utilize in-line conversations so the context of interactions isn’t lost and schedule a calendar of posts.

How many accounts can you connect to Social Marketing?

Social Marketing users can manage multiple accounts for most social networks, with the exception of Instagram and Google My Business.

Social Marketing Express:

  • Facebook – up to 5 accounts
  • Google My Business – 1 account

Social Marketing Pro:

  • Facebook – up to 5 accounts
  • Google My Business – 1 account
  • Instagram – 1 account
  • Twitter – up to 4 accounts
  • LinkedIn – up to 4 accounts
What are the top features of Social Marketing?
  • Post calendar―Effectively manage and schedule posts using a convenient calendar view
  • Mobile-friendly—Social Marketing is fully mobile responsive so you can work how you want
  • Analytics—Rich engagement statistics on your social posts
  • Lead finder—Configure keyword searches and geo targeting to find and engage with your target audience
  • Ready-to-post content library—Use your favourite RSS feeds to discover great content to use in your social media marketing
  • All-in-one composer—Post to Facebook, Instagram, Twitter, Google My Business, and LinkedIn
  • Direct Instagram scheduling―Plan Instagram posts in advance and then sit back while Social Marketing publishes them automatically
  • Google Posts support―Promote your clients’ upcoming events, make special announcements, share timely offers and more
  • Configurable notifications―Easily configurable for each of your users— get notifications on new leads, customer replies and more
  • Customer engagement―Get an aggregate view of all customer posts and respond to them directly from Social Marketing
  • Clickable.bio for Instagram―Transform your Instagram posts into a shoppable gallery and turn social fans into paying customers
How can Social Marketing help generate leads?

Use our Twitter lead generation tool to find customers talking about your clients’ services, in their area. Set up lead searches for keywords related to your clients business, then sit back and watch the leads roll in.

What's social media's role in customer service?
Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.
How are social audiences built?
Did you know that 90% of small businesses have Facebook pages, but that almost one third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago. In order to create a successful following on social media, every post needs to have value. With Social Marketing’s ready-to-post content, it has never been easier to provide timely, relevant content for your clients.
Can performance be tracked across profiles?
Yes! Show your clients growth across channels from one dashboard, monitor changes in Facebook and Twitter reach and see the growth in fans and followers from social campaigns.
What specific data is tracked in Post Performance?
Social Marketing tracks post performance data on all posts made through the app and in some instances, posts made outside of the product.

Social Marketing will pull in historical data and post performance for posts made organically through Facebook, Twitter, and Instagram (from the moment it became a business profile) or another social media publisher.

What is the recommended retail price?
$30.00 USD
How do you track links in your posts?
Link Performance allows you to monitor and track the links in your posts. See how many link visits originate from the different social networks or from Dark Social.

Dark Social refers to the visits that can’t be tracked due to their origin; Dark Social includes links shared through email, messenger, or text messages.

Use the link shortener in the composer to track your first link.

Can you customize posts per channel?
You can create a post and customize it per social channel by clicking on the “Customize by account” button in the top right of the composer. After customizing, it only takes one click to schedule or publish all of these posts to the different channels.
How do you share existing content (RSS Feeds)?
The Content tab functions like an RSS feed. It allows your clients to conveniently discover and re-publish interesting and relevant content using the share button.

Set up relevant content searches in the Settings > Interesting Content tab to control what is populated here.

To search our library of RSS feeds your clients can select the search button, or to add an RSS feed that isn’t in our system, they can also select add. From here they can add in the relevant feed URL and give it a name and category assignment.

How do you see and respond to customer posts?
Access the posts your customers are commenting on through My Posts > Customer Posts. Filter the posts by network and status so you can easily which posts have not been responded to and easily respond to comments without ever having to leave the app.
Can you create reports for upcoming content?
Reports are an easy way to send content for client approval or review the posts that you have created. Go to My Posts > Calendar and click on the “Create Report” button on the upper right corner. You can filter the report to show only scheduled posts, only drafts with a scheduled date, or both. Select a date range and click Create Report. A unique link to your report will be generated. This link allows you to easily review posts, share with individuals that don’t have access to Social Marketing, or send to your clients for approval.
How long can your posts be?
While not all social networks are designed with strict character limits like Twitter, it’s important for posts to be of a readable length.

When posting to multiple networks, the Social Marketing Composer will limit your post according to the network with the lowest limit. The character count of your post is tracked above the Content box in the Composer.

  • Facebook – up to 63,206 characters
  • Twitter – up to 280 characters
  • LinkedIn – up to 700 characters
  • Instagram – up to 2,200 characters
  • Google My Business – up to 1,500 characters
    • How do you plan and publish content using the Composer?

    Planning and publishing content through Social Marketing is flexible and easy. Using the Composer, you can:

    • Immediately publish the post
    • Schedule the post to be automatically published at a date and time of your choice
    • Save the post as a draft
    • Save the post as a draft with a scheduled date (this will not be published until you schedule or publish the post)
    • Save the post as a template to use in the future
    Can you post to multiple locations at once?

    Through the Multi-Location Business App, you can post to multiple Facebook pages in one go. Maintain brand consistency while keeping each individual location local through dynamic content and easy customization. Get a high-level overview of your overall brand, or drill down to analyze how each location is performing—all from one app.

    Make sure you have Multi-location Business App set up and that each location has Social Marketing Express or Pro.