Social Posting Creation & Content We Believe In Local » Social Request Form "*" indicates required fields Step 1 of 9 - Business Info 0% BUSINESS INFOBusiness Name*What is your business name that you would like displayed in the posts? Business Phone Number*This phone number may be used in the social posts.Business Website* Social Media Posting*Which social media platforms will be included in the social posting for your business? Facebook Google My Business Instagram LinkedIn Pinterest Facebooke.g. facebook.com/companyname Instagrame.g. instagram.com/companyname LinkedIne.g. linkedin.com/companyname Pintereste.g. pinterest.com/companyname CONTACT INFOAccount Representative's Name* Account Representative's PhoneAccount Representative's Email* Secondary Contact's Name Secondary Phone NumberSecondary Email What is the AGID for this business?Don't know this number? Your Business Representative will be able to supply this for you THE BASICSTone*We write our posts to be conversational with occasional family-friendly humor. Is there a different tone you would prefer? Voice*When we talk about your business is there a specific voice you would like us to use? If not, we generally default to a 1st person plural using “we, us, and our” pronouns. Audience*Knowing who we’re talking to or trying to reach helps us create the right kind of content. Tell us a bit about who typically buys your products? Families, individuals, other businesses?Customer*What can you tell me about your ideal customer? Let's get to know about your BusinessWhat makes your business unique?What words do your customers use to describe you? And how long have you been in business?Tell us about your products/services.What are the most popular goods/services you offer? What are some services/offerings that you wish your customers knew more about? Do you have any regular sales/promotions/specials we can highlight?What are you most known for? What would you like us to highlight about your business?Do you currently use any keywords?What would you search on social media (or Google) if you were looking for your business (other than your name)?Has your business won any service or industry awards that we can highlight?Can we talk about your employees and do features? Yes No If not on the website, can you send us images and bios? Yes No, they're on the website Employee Images/Bios Upload Drop files here or Select files Max. file size: 64 MB. Do you have a preferred naming convention you'd like us to use on your social media? Do you have a company slogan/catchphrase? What is your preferred method of customer contact? Phone, Website, Email, In-person? Is your website up to date? Yes No Are there website pages we should avoid? Is there content on your website/about your business you’d like us to focus on? INDUSTRY CONTENTWhere do you go for industry research/inspiration/information?Are there any community websites, associations, governing agencies websites we could use?Would you like us to share articles/blog posts/news? Yes No What resources would you suggest?What are some common questions your customers ask about your industry?What are some fun/interesting facts about your industry?Do you have any industry topics/information you think would be valuable to discuss with your followers?*If Applicable* Can we talk about DIY topics related to your industry? Yes No Can we talk about trending industry topics? Yes No INDUSTRY SPECIFIC CONTENTWhat industry does your business fall in? Autobody/Collision/Glass Repair Automotive Sales Real Estate Home Goods Home Services Restaurant Law Other Autobody/Collision/Glass RepairDo you do insurance and non-insurance work? Insurance Work Non-Insurance Work Both Do you do restorative work? Yes No Do you take walk-ins or are you by appointment only? Walk-Ins Appointment Only Both Can we talk about wait times? Yes No What are your wait times usually? Automotive SalesCan we use the manufacturer's websites? Yes No Which manufacturer sites can we use?How often do you have sales? How far in advance do you know about them?Do you do warranty/service/maintenance packages? Yes No What are the packages that you offer?Do you also do any repair/autobody work? Yes No What kind of repair/autobody work do you do?Real EstateIs pre-approval required for a client to work with you? Yes No What are your accredidations/associations? Can we pull information/content from their websites?Are you strictly commercial/residential or do you do both? Commercial Residential Both What languages do you serve?Please provide us with your open house schedules.How often are your website listings updated?Home GoodsCan we link to your product manufacturer's websites in your social posts? Yes No Please provide us with the links to your manufacturers' websites.Do you have a show room? Yes No Do you offer in-home consultations? Yes No Can we mention your wait times on social media? Yes No What are your average wait-times?Home ServicesDo you offer emergency services or are you by appointment only? Emergency Services By Appointment Only Both Can we mention your wait times on social media? Yes No What are your average wait-times?What are your hours of operation? Do you have holiday hours/closures we should be aware of?Can we link to your manufacturers' websites in your social posts? Yes No Please provide us the links to your product manufacturer's websitesRestaurantIs your full menu listed on your website? Yes No What is your most popular menu item? Do you have a signature drink/dish?Do you have daily/weekly specials? Yes No Do you have any specials, menu items, drinks that are not listed on your website? How often are these updated?Do you take reservations? Yes No How can people contact your restaurant to make reservations?What is your seating capacity? Do you have holiday/seasonal hours we should be aware of? If so, what are they? Do you host parties/catered events on or off site? Do you have any birthday specials? Do you have photos of your food/drinks you can send to us?While we can use stock photos, it can mislead customers who anticipate that a food item looks a certain way. Yes No Please upload any photos you may have. Drop files here or Select files Max. file size: 64 MB. LawAre there any specific law blogs/websites you are aware of that would provide good resources for your social posts?Are you comfortable with third-party links or should we make you the single source of authority in your field of practice?Do you have a blog we can pull content from/link to?If you already know it's on their website, make sure they are okay with us using it, sometimes their blogs are super out of date. Yes No What are some interesting pieces of information about your area of practice we could use for posts?Would you be willing to send us updates when you have completed a case so we can let your audience know about your successes/let them see how active you are? Yes No Do you offer free consultations? Yes No ENGAGEMENT CONTENTDo you have any branded or industry hashtags you are currently using? Can we post about holidays? Yes No Which major holidays (days where most people are off work)? E.g. Christmas, Veterans Day, Thanksgiving, etc.Which observances (commonly accepted days but still required to work)? E.g. Valentine’s Day, St. Patrick’s Day, Halloween, Black Friday, etc.Any fun observances (unofficial/non-standard holidays)? E.g. National Take A Nap Day, Hug a Plumber Day, Nutrition Month, etc.When we make a greeting around Christmas do you prefer "Merry Christmas" or "Happy Holidays" or something else? Can we use emojis in your posts?With social media being such a visual platform, adding emojis into the text of a post can add an extra layer of visual aesthetic. Yes No Do you have any emojis you are currently using for your brand? And what are they? Can we use memes in your social media? Yes No Can we use appropriate puns, wittiness, and tasteful jokes? Yes No Could we post links to feel-good stories, inspiring articles, or events? Yes No Can we post quotes from famous people or word art? Yes No Can we talk about or promote local events? Yes No Do you have a community website we could use to find local events? Do you sponsor any organizations/events? Yes No Would you like us to talk about them—promote their events, mention them, highlight your involvement, etc?Please provide links to the appropriate events. PLATFORM SPECIFIC QUESTIONSGoogle My BusinessWould you like us to tie our content to holidays/major observances?Because the posts on Google last for 7 days, we don’t want to say “Merry Christmas/Happy Holidays” but could say “This Christmas season…” or “during the holidays.” Yes No Do you have any industry topics/information you think would be valuable to discuss with your followers?FacebookPhotos are an important part of Facebook engagement, do you have images you can send to us of your products, employees, building? Yes No Please provides us with photos for use in your Facebook posts. Drop files here or Select files Max. file size: 64 MB. FACEBOOK BOOSTING To complement the social posting service you have ordered, we will be allocating a budget to boosting posts on Facebook. Building higher levels of engagement as the post will be seen by more people. We want to make sure that the people seeing your posts are relevant to your business by choosing an audience based on age range, location (can be as specific as zip codes or as wide as a mile radius around your city or a whole state), demographics (career, education, income(US ONLY - and based on location size), and interests (organic food, parenting, custom cars, etc.) will allow your posts to be served to people more likely to engage with your business. Once the audience has been identified, it will be used with all posts.What are the specific demographics you’d like to target on Facebook or would you like me to set the audience for you?Do you have any questions about Facebook Boosting?InstagramDo you have high resolution images you can send of your products/employees/building? Yes No Please provides us with photos for use in your Instagram posts. Drop files here or Select files Max. file size: 64 MB. Instagram is highly visual, do you have specific colors or styles of images you’d like us to consider when we find stock photos?Can you send us a list of collaborators/suppliers we can tag in posts?Branded hashtags are a highly important way to distinguish your brand from others, do you have a branded hashtag or would you like us to come up with one?LinkedInCan we take sections of your website and rewrite them for LinkedIn?LinkedIn prioritizes content that is entirely on the platform as opposed to something that is directing users to an external link. Yes No Branded hashtags are a great way to build brand awareness, do you have any you’re currently using?Do you have videos we can use to drive engagement? Please provide us with links to these videos.We want to have a balance of content with the majority being highly relevant industry/business content and only 20-30% selling/recruiting for your business. Do you have specific areas of your business that you’d like to focus on?Good topics for LinkedIn posts are opinion pieces, industry news, employee or company achievements, events, announcements, life and business lessons, industry knowledge and skills, mindset tips, leadership, industry strategies and tactics, productivity, and soft skills. Are there any of these you'd like us to focus on?PinterestPinterest doesn't like business/sales related posts, are there specific aspects of your industry you'd like us to post to?Hashtags on Pinterest are used for search as opposed to humor, do you know of or have any industry hashtags we could use? LOGISTICS/FOLLOW UPWhen posting on social media, we aim to avoid topics that spark controversy. The three topics we have found it best to avoid are politics, discussing your competitors, and religion? Are there any other topics or websites we should avoid?Anything else we should know about your business?Anything else you would like us to post about on your social media?
