Our Process
Don’t let the technical aspects of social posting stop you from growing your business. Our team is here to help, every step of the way. Learn more about our trademarked process and workflow below.
What to Expect
Onboarding Process
We’ll have an onboarding call with you to understand your business and audience.
Dedicated Writers
Our team of dedicated writers will create and schedule your content on your behalf.
Revision
You can review the posts and request changes before we publish them.
Report
Once the posts are published, you can see the real-time performance on our marketing platform.
Strategy
If necessary, we can call you every month to discuss content ideas and adjust our strategy.
Available Social Packages
Available Social Packages
No two businesses are created equal, which is why we have a wide variety of social packages to suit every need—from style and functionality all the way to your budget.
What’s Included?
Express: Connect social profiles for Facebook and Google Business Profile. Make use of the Calendar View, Drafted Posts, Post Performance, and Social Audience Analytics.
Pro: All of the above plus connectivity for Instagram, Twitter, and Linkedin. Additionally, utilize Link Tracking, tagging in posts (Facebook & Twitter), view Customer Posts, and Clickable.bio for Instagram.
Monthly Fees Include
Access to the Social Marketing platform for you to use!
What’s Included?
Facebook Business page:
- Claiming of the Facebook page
- Update user photo & cover photo (if provided)
- Business description
- Add business owner as an admin/owner of the page
Instagram Business profile:
- Creation of an Instagram account
- Addition of a profile picture
- Edit & update business information: website, biography, and phone number
- Conversion of the account to a business account (business.instagram.com)
- Connect the Instagram account to the corresponding Facebook Business page (necessary for use with Social Marketing)
- Live walkthrough of how to access the iOS or Android app
- Walkthrough on how to manage the Instagram account going forward
- Post 5 images – with hashtags, and description spread out within the first two weeks of the account being created
- Follow 20 local accounts, either sent by the client or picked out by the agent
LinkedIn Company page:
- Provide the client with insight in creating a LinkedIn Company page and outline steps required to create a page
- Claiming and setting up a LinkedIn Company page (Established personal LinkedIn page required)
- Add a business description, website, industry keyword, and company size
- Add the business’ address and contact information
Twitter Company profile:
- Create a Twitter page using a Gmail or generic email provided by you or the client
- Setting up and claiming the profile through a one-time verification text message (client provided cell number)
- Business description
- Add the business’ contact information
What’s Included?
Onboarding call
1 Social page build
1 Social post/week on the social network of your choice
Available Social Platforms:
- Google My Business
Available Add-Ons
Add a social page, additional posts, Facebook page promotion, custom images—the opportunities are endless.
What's Included?
1 social media profile available for Facebook, Instagram, Twitter, or LinkedIn.
Process
*Add +1 social page build per additional social page. Please, note that user credentials will be required to complete the social page build. This service can be activated multiple times if you need more than 1 social media profile.
What's Included?
We’ll boost your page at an average spend of $1/day, according to the targeting options specified by you.
Process
*Add +1 Facebook Page Promotion add-on per additional Facebook Page Promotion. This can be ordered multiple times to increase the average spend each day.
What's Included?
With this add-on, you can purchase as many additional posts as necessary to enhance your social media presence.
Process
This service can be activated multiple times and you’ll be able to choose which social media platform you’d like to post to. Here are the options available:
- Google My Business
What's Included?
This service consists of a monthly call with a marketing strategist to discuss content ideas, social media strategy, and review post performance for content previously published by our team.
Process
What will be covered in the monthly session:
- Performance of your previous posts
- Content ideas to appeal to your target audience
- Suggested strategies to drive more engagement
- Refining post styles (casual vs formal, promotional vs educational)
- Post boosting strategy
And more
What's Included?
This add-on is ideal to make your social posts look more professional, engaging, and visually appealing.
Process
Our team can make simple customizations to stock images or images provided by your client.
Examples of customizations include:
- Adding your client’s logo
- Adding a caption or text overlay
- Adding shapes
- Adding color filters
What's Included?
Our Extended Reach add-on gives you the option to cross-post your Social Posts 1x Week content over multiple social media platforms.
Process
This practice is called “cross-posting” and consists of publishing the exact same content on multiple channels. It’s perfect for businesses that don’t need unique posts on each social media platform but want to reach as many people as possible.
Where we can cross-post:
- Google My Business
Note: This service doesn’t include the creation of social media pages.
What's Included?
This add-on is ideal for people who are looking for more engagement in their Facebook posts or trying to reach new audiences. This service can be purchased multiple times to increase your monthly budget in increments of $30.
Process
We’ll allocate a budget of $30/mo to boost your client’s posts, according to the targeting options specified in the order form.
Please note: This product is most successful when added to Social Posts: 1x Week with Facebook as the primary platform.
What's Included?
Ideal for a sale, event or important update—our team will draft a unique post and publish it to a specified social channel. This add-on can be activated multiple times if you require more than 1 post.
Process
Please, note that multiple social media channels are available only if you have the Extended Reach add-on active. Our team will require at least 1 business day to write and schedule the post.
We recommend you use this service for urgent posts and special occasions only.